BRAND IDENTITY cONCEPT

GRAPHIC DESIGN STUDY

A rebranding concept for New York Transit Museum, involving logo identity, stationary, website, and advertising design.

 LOGOTYPE
An art deco inspired logo set on an angle conveying motion and representing key elements of  New York's Transit System:
Energy / Connectivity of lines & people / Art Deco style—The era in which the Transit System was born.

WEBSITE

STATIONARY-BUSINESS CARD & LETTERHEAD

SUBWAY ADS

ROLE: designer
ART DIRECTION: Professor Alisa Zamir
CLIENT: Student work at Pratt Institute
YEAR: 2015